Search not understood and used in PR campaigns
In answer to a question from the floor Joe Kessler of SS & K said that search is an area every PR person should understand and use, but it is a gaping hole in the PR toolset. The Public Relations...
View ArticleWho Will Cry for the Newbies?
Search engines now own ways of combining data from ad units and site visits along with the means to deliver ads to consumers. As owners of "one stop" toolkits, these search engines should be taking the...
View ArticleGoogle Maps for Mobile Adds Public Transportation Directions
Writing on the Google mobile blog, Software Engineer Joe Hughes explained. When Google Maps added a public transportation feature for bus and train routes, it was only available on the desktop maps...
View ArticleObama is Winning the Internet War
Election Day in the U.S. is fast approaching and it's anyone's guess who will win...or is it? Based on five key indicators on the Internet, maybe we already know who will next be sitting in the Oval...
View ArticleSearchDay | Landing Pages and the Decision-Making Process
Today's search engine marketing news and opinion: Landing Pages and the Decision-Making Process; Search Trademark Hobby Kit; Yahoo Gains Search Share; and more.
View ArticleTravel Brands Walking a Social Media Tight Rope
As if major airlines don't have enough trouble these days, two well-known brands are in the midst of a very public online reputation management crisis. Internal corporate communications must catch up...
View ArticleQ&A with Miriam Warren, Director of Marketing at Yelp
That way you, the consumer of that content, can tell a lot about who the reviewer is just by reading their reviews, and choose for yourself whether Joe B.in LA might be as picky about getting his...
View ArticleFCC Targets Google Over Wi-Fi Data Collection
Joe Barton of Texas last week suggested in an interview on C-SPAN that Google's data collection wasn't accidental as Google claims, and Bloomberg reported the next Congress may question CEO Eric Schmidt.
View ArticlePresident Obama and Vice President Biden Using YouTube and Yahoo Answers
Well, President Barack Obama was answering questions on YouTube yesterday while Vice President Joe Biden was tacking questions on Yahoo Answers. So, note to marketing executives: Ask your corporate...
View Article2 Books Offer Killer Social PR, Facebook Ad Tactics
If the social media book fits; buy it, download it, read it and share it. This summer two noteworthy books hit the search and social scene offering tips on social media KPIs, organizing, writing, and...
View Article10 Concepts Critical for Aligning SEO to B2B Marketing Strategy
Search engine optimization is a critical part of the B2B marketing mix. In an effort to help bridge the gap, some B2B marketing colleagues share their thoughts and helpful resources on how SEOs can...
View ArticleFacebook Fixes Cookie Issues as Lawmakers Urge FTC Privacy Probe
Reports that Facebook cookies were left in-tact after logout have lawmakers gunning for the social network. The tracking issue has since been fixed, but select data is still tracked and a patent...
View ArticleRenewed Calls for Privacy Law Following Facebook FTC Settlement
Facebook shared user IDs with advertisers, allowing them to tie Facebook data to information gleaned about users on other sites, according to the FTC. Congressional privacy hawks swooped calling for...
View ArticleLieberman Requests Redundant Google Censorship on Blogger
Senator Joe Lieberman has contacted Google to demand a content pull-down from Blogger, additional content guidelines, and a flagging system. Lieberman's request may be redundant, though, as his...
View ArticleGoogle Responds to Privacy Policy Backlash: Don't Log In
For years legislators, privacy advocates, and the FTC have suggested Google simplify its privacy policies. In consolidating policies associated with various Google products, it stands to reason the...
View ArticleGoogle to Talk Privacy Policy in Private with Congress
The great Google privacy policy change freak out continues. In the latest developments, Google has defended its changes in a letter to Congress, and will send two Google reps to Washington, D.C., to...
View ArticleGoogle Won't Pause New Privacy Policy - Should They Have To?
Google refuses to bend to EU regulators, who have asked the company to hold off on rolling out their new privacy policy. In the U.S., Google responded to a letter and attended a closed-door privacy...
View ArticleOnline Newsrooms: A Necessity for Search and Social Content Strategy
Think content. Think fresh content. Think Google loves content. Think social shares of content. Now when news breaks in a tweet and via mobile device, the online newsroom can hold the keys to...
View ArticleNomenclature: The Industry Case For and Against SEO
"SEO is dead" is the debate that just won’t die. Last week, Andy Betts inspired us to consider again the role and definition of SEO in the age of convergence and collaboration. Search marketers and...
View ArticleHoliday Season Search Trends of Top U.S. Retail Brands
With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits of society. Here’s a look at bidding...
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